Innovate

INNOVATE |ADVOCATE | COLLABORATE | EDUCATE

To utilise vision and insight to create, develop and implement new ideas and concepts. To think creatively to transform an idea into a practical reality, to affect positive change within an organisation, industry or society.

It is incredibly important as an industry, that the superyacht sector continues to evolve, not just in terms of technology and sustainability but holistically, from the ground up. If there are better ways to be doing things (and there are) we should be doing them and if we are not, then we should be really questioning why not?
Crew are the beating heart of the industry and yet they are not valued as they should be. The way we train, employ and sustain them in the future could not only make a fundamental difference to the issues of career longevity and crew retention but positively impact the levels of knowledge, experience, skill and safety embedded at all levels across the fleet.

“The future of this industry will be successful only if we are able to implement a new approach to business, a new vision, new tools and a different mentality.”

Camper & Nicholson’s’ CEO Paolo Cassini in conversation with Martin Redmayne. The Yacht Group.

The key will be having a real finger on the pulse mentality to current and future developments in the sector, aiming to stay ahead of the curve, whilst maintaining excellent lines of communication and feedback from owners, builders, designer’s technical suppliers and all other stakeholders.
We need to push past the current barriers to change and move forward towards a more intelligent and instinctive approach, recognising that people need enrichment, they need to grow and be empowered with the skills the industry of the future requires, and be valued in order to thrive. Change should not be viewed as a threat but as a natural function of a healthy organisation, we need to value what we have learnt historically, take that with us, and embrace the new.

“Clients are getting younger, they are tech orientated and want sophisticated superyachts focused on functionality, quality and flexibility. It is becoming less about just outward experiences and more about a yachts experiential value.”

The future of superyachting. Holger Kahl, Nobiskrug. Industry Insight.